Squid Game: Unleashed is free to play, for everyone, including non-Netflix members

Netflix's Squid Game: Unleashed is a free-to-play battle royale game, available to everyone, regardless of Netflix subscription status! This surprising announcement, made at the Big Geoff's Game Awards, is a clever move by Netflix, potentially boosting the game's popularity ahead of its December 17th launch.

The game, a more intense take on titles like Stumble Guys or Fall Guys, features minigames inspired by the hit Korean drama. Players compete in a violent, survival-based tournament for a massive cash prize. The last player standing wins.

Importantly, Squid Game: Unleashed remains ad-free and free of in-app purchases. This bold strategy by Netflix, a company that has evolved from DVD distribution to a major media powerhouse, cleverly leverages its popular show to promote its gaming arm. With Squid Game season two on the horizon, this synergistic approach could silence some past criticisms leveled at the Big Geoff's Game Awards for its broader media focus.