Cat Warriors Time-Travel to Sengoku Era in Latest Ad Campaign

Ponos is celebrating The Battle Cats' 12th anniversary with a unique Sengoku-era advertising campaign. This quirky mobile tower defense game, known for its bizarre cast of ninja cats, fish cats, and even a "Gross Cat," continues to thrive. The new campaign, developed in partnership with R/GA, blends the historical setting of the Sengoku period with the game's signature humor, resulting in a series of captivating commercials.

These ads cleverly juxtapose the strategic depth of the Sengoku era with the game's whimsical cat-themed elements, including iconic cat food cans. The campaign, titled "The Way of the Cat," aims to attract both veteran and new players. The cinematic quality of the commercials is designed to draw viewers in and inspire them to embrace the game's unique blend of strategy and silliness.

Ponos' COO and Managing Director, Seiichiro Sano, stated, "As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honours our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way."

For those looking to optimize their feline fighting force, a Battle Cats tier list is available. The game itself is free-to-play (with in-app purchases) and can be downloaded from the App Store and Google Play. Stay updated on the latest news via the official Facebook page or website. The images accompanying this announcement show a cinematic scene, likely from one of the new commercials, featuring a samurai and the distinctive cat food cans.