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Ubisoft Hypes Assassin's Creed Shadows, But With a Twist

Author:Kristen Update:Apr 15,2025

Ubisoft Hypes Assassin

It's been quite some time since our last discussion about Ubisoft, and with the upcoming release of Assassin's Creed Shadows next Thursday, the stakes couldn't be higher. The success of this game could very well shape the future of the entire corporation.

Today, Ubisoft's official channel released a new video dedicated to the game. While one might assume it to be the launch trailer, it's actually labeled as a TV commercial, which sparks some curiosity. The video itself isn't the problem; it's smooth, cinematic, and visually impressive. However, the concern arises from Ubisoft's apparent focus on traditional media. There's nothing inherently wrong with this approach, but the decision to upload a TV ad to their YouTube channel raises questions. Perhaps this is nitpicking, but such a strategy doesn't necessarily instill confidence in the upcoming release.

Speculation aside, the video effectively highlights the distinct gameplay and fighting styles of the two main protagonists. The depiction of Japan is stunning, yet it's important to remember that a one-minute cinematic can't fully represent an entire game. We'll have to wait until the release to form a comprehensive opinion.