Sales Diary - FMCG - CPG

SalesDiary: AI-Powered Sales Force Automation for Enhanced Field Operations

SalesDiary is a cutting-edge, AI-driven mobile Sales Force Automation (SFA) system designed to streamline and optimize field operations. Proven to boost field force efficiency by at least 30%, SalesDiary significantly reduces time spent on daily and monthly route planning and coordination (up to 60% reduction). Our clients have reported revenue increases of 50% within just three months of implementation. Built-in Business Intelligence (BI) tools provide crucial market insights and accurate product positioning analysis. In fact, SalesDiary has helped leading brands expand their product geographical reach fivefold in a single year.

Integrated Distributor Management System (DMS):

SalesDiary includes a robust DMS, allowing for seamless management of order deliveries, stock, payments, and outstanding amounts—all within a single mobile application. This has resulted in a 60% increase in order fulfillment rates and a 45% reduction in payment collection delays for our clients.

Smart Forecasting and Recommendations:

Leveraging historical data, SalesDiary provides accurate sales forecasting and intelligent Machine Learning (ML) recommendations. This enables effective inventory planning and a reduction in carrying costs by at least 20%. Furthermore, SalesDiary has helped clients reduce out-of-stock situations from the industry average of 8% to just 5% within six months.

Real-time Management and Key Features:

Real-time management of catalogues, schemes, and merchandising is a core feature. Key modules include:

• Beat Planning: Optimized route planning for field sales/marketing personnel, ensuring consistent store visits based on company priorities.
• Real-time Retailer Information: Instant access to critical retailer data.
• Offline/Online Functionality: Seamless data synchronization, ensuring continuous access.
• Data Sharing: Facilitates efficient sharing of activity, calendar, and workflow data within the sales team.
• Comprehensive Analytics: Provides historical sales analysis, GIS-based tracking, and market intelligence tools for continuous optimization.
• Workflow Automation: Streamlines approvals and processes.
• Big Data Analysis: Leverages historical data for insightful decision-making.

Additional Modules:

SalesDiary offers a comprehensive suite of modules, including secondary sales management, attendance tracking, targeted scheme management, payment reconciliation, complaint handling, shelf analysis with photo capabilities, planogram support, BTL activity management, and much more. The system also provides robust reporting functionalities (MTD, DSR, etc.), a user-friendly dashboard, and alerts for supervisors. Integration with primary sales planning, order management, delivery tracking, and distributor inventory updates further enhances operational efficiency. Mobile POS functionality, van tracking, and real-time inventory management are also included.

Learn more: http://www.salesdiary.in