e.l.f. Cosmetics and Skincare

Discover beauty for every eye, lip, and face! Join our Beauty Squad to unlock festive rewards and surprise drops throughout the season.

Welcome to the e.l.f. beauty-verse! From viral lip oils to high-performing skincare, our app offers the best in beauty. Shop, share, and explore your holy grail e.l.f. products, and discover new favorites with features like Virtual Try-on, Shade Matching, and Shoppable Stories.

Join Our e.l.f. Beauty Squad Rewards Program.

Our FREE loyalty program offers multiple ways to earn points redeemable for free products and amazing rewards. Beauty Squad perks include:

• Earn points ANYWHERE you shop by uploading your receipts to the app.
• Redeem points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more).
• Enjoy early access to the latest drops and sales.
• Receive a free gift and double points during your birthday month.
• Access exclusive members-only content, like our Hot as e.l.f. chart and Squad Sign quiz.*
• Level up for even more exclusive perks, including free shipping (Icon members).

Get More for Less.

Enjoy instant access to weekly ads, gifts with purchase, and special offers on makeup and skincare.

e.l.f. Shoppable Stories.

Stay updated on the latest drops and discover new holy grail products.

Find Your Perfect Shade with Virtual Try-On.

Virtually try on products and find your perfect shade match.

Swipe to Like.

Swipe right on makeup you love! Discover and explore your favorite clean beauty products, and build your wishlist.

Get Instant In-Store Help.

Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials, and learn about ingredients.

Stay Informed.

Opt in for push and in-app notifications for exclusive offers, new arrivals, and upcoming sales.

Track Your e.l.f. Orders.

Review your order history and track your deliveries. Use the store locator to find the nearest e.l.f. store.

Share the e.l.f. Love.

Share makeup and skincare product looks directly from the product page or virtual try-on page.

e.l.f. UP! Stay updated on Roblox’s dynamic tycoon adventure—where you can unleash your creativity and become a force for good.

e.l.f. makes the best of beauty accessible to everyone. Download the app and join us!